How to Improve Your Business Using Customer Insights

00:00- Introduction Key Takeaways

01:25- Darshan’s Passions

02:02- What is an Ah-ha Moment?

04:23- How Do Business Owners Get an Ah-ha Moment?

05:15- Example of Companies’ Ah-ha Moment

08:52- Defining Customer Insight

12:35- The Process of Leveraging Customer Insight

16:45- What Questions to Ask

18:45- How to Implement Customer Insights Effectively

19:53- 3 Secrets to Leverage Insights

22:41- How the iResearch Platform Helps Companies

24:09- Conclusion

How to Improve Your Business Using Customer Insights Darshan Mehta is the Founder of iResearch.com–an insights platform to quickly and affordably extract insights from consumers worldwide, and ConnectQik.com–an app for instant connections and engaging interactions. He is also the author of Getting to Ah-ha.

We will cover the following key takeaways:

• In order to effectively build a relationship with our customers, we have to find that emotional connection—that ah-ha moment.

• To have an ah-ha moment we have to have a series of conversations with our customers and ask the right questions.

• A company that doesn’t innovate is going to become obsolete.

• As we pay attention to our customer insights, we will find it is easier to connect with our customers and build and maintain a successful business.